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Put simply, these groups should be living an existence comparable to the moptop-era Beatles: inescapable and frequently in need of escape. As I put it last year, “It’s hard to take a boy band seriously as a cultural entity if they can safely travel from point A to point B without being accosted by a deafening mob of enthusiastic fans.” They’re also supposed to have actual hits well-known to people outside their fan bubble. Such world-conquering popularity is intrinsic to my understanding of boy bands. Pepsi scale helped to fuel that impact - never mind that BSB and NSYNC were managed by the same slimeball, the late Lou Pearlman, so their rivalry was more like Diet Coke vs.
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Both groups were titanic forces who made a real cultural impact, and the sense that they were competing against each other on a Coke vs. What powered the hysteria were the dual superstar units NSYNC and BSB, each of whom stacked up a pile of massive hits in their quest for boy-band supremacy. Pop was so overrun by this archetype that it became easy parody material in Blink-182 videos, SNL sketches, and the like.īut frankly, without the assistance of Google most of us would have to stroke our chins and squint severely to remember more than one song by most of those groups. These dreamboat teams were the predominant unit in pop for a few years there, with the likes of 98 Degrees, O-Town, Westlife, and LFO saturating pop radio rotation and gunning for votes on TRL. But ask any American about the “boy band era” and they’ll probably assume you’re talking about the turn of the millennium, when Backstreet Boys and NSYNC led an insurgent army of meticulously styled hormone-activating ensembles. As long as there has been pop music, there have been boy bands.